Consumer Insights for Emerging Brands

Ensure Success

Your aunt says she likes your product. Your employees say they like it, too. But will consumers agree? Above all, will people buy your product? eFive gives emerging brands fast, accurate insights from industry-leading sensory and consumer research experts to arm you with the data you need to succeed in the marketplace. With access to world-class facilities and research services backed by Curion’s proven methods, emerging brands are now one (large) step closer to market success at a lower cost.   

Data is Everything

Understand why consumers prefer one product over another. With the data we provide, you can improve your product, prove your scalability to a retailer or make the case for funding from a venture capitalist. Whether you want to stay a niche product or want to be the next big brand, prove your market is out there with the statistics, backed by science.

Controlled Consumer Testing

Find out how much consumers like your product and arm yourself with data to prove your product will be successful. Our product acceptance testing helps you understand consumers’ reactions to your products – from flavor preference to how it stacks against competition. Tell us about your target audience and we will recruit them from our extensive database to participate in product evaluations at one of our facilities. Let us remove the bias and noise to create a neutral environment for fast, actionable insights. Choosing the right sweetener or adding the unique crunch can make all the difference.

Home Use Testing

Get insights on how your product performs in a real-world setting. Participants use and evaluate your product in their home environments for a specific period of time, helping you understand how your product performs without the controlled conditions of central location testing. Products can be picked up from a single location or sent to participants’ homes.  

Focus Groups

Hear verbal feedback in real time from consumers recruited from our extensive database. Client moderators guide participants in evaluating key aspects of product concepts or performance. Their insights help you investigate ideal product components, explore purchase behavior, understand why they like a product, determine if it performs as described, and more, all to give you robust research insights.

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